Privacy
We collect almost nothing.
This is a small studio selling candles, not a data business. Here is the whole of it, in plain words.
What this website stores
Your bag and your wishlist are saved in your own browser’s local storage, under sf_cart and sf_wishlist. They never leave your device and we cannot see them. Clearing your browser data deletes them for good.
We set no cookies, run no analytics and load no advertising trackers. There is no Google Analytics, no Meta pixel and no third-party script watching you read this. Our fonts are served from our own domain rather than fetched from Google, so even that request does not happen.
What our host records
The site runs on a commercial hosting provider, which keeps standard server logs — IP address, browser and the page requested — for a short period, for security and to keep the site up. This is ordinary infrastructure logging, we do not use it to build a profile of anyone, and it is not linked to any order.
What you send us
When you message us on Instagram to place or discuss an order, we receive what you choose to send: usually a name, a delivery address, a phone number and what you would like. We keep that for as long as we need to make and send the order, and to sort out anything that goes wrong afterwards.
Those conversations happen on a platform we do not run, so that company’s own privacy terms apply to the message itself. We never publish, sell or pass on your details, and we do not add you to any mailing list because you ordered something.
Children
This site is not directed at children, and we do not knowingly collect anything from anyone under 18.
Your rights
Ask us what we hold about you and we will tell you. Ask us to delete it and we will, unless we are legally required to keep a record of a sale. There is no form for this — just message us.
Changes
If this policy changes in a way that matters — for instance when online payments open and a gateway is involved — we will update the date at the bottom of this page.
Questions about any of this? Message The Soft Flame Co. on Instagram.
Last updated 14 September 2026.

